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联想宣布重组并聚焦中国
Lenovo announces overhaul and renewed focus on China

2017-5-17 06:58| 发布者: 岁月如歌| 查看: 133| 评论: 0

摘要: Lenovo has announced a plan to restructure and focus on its home market of China after two years of disappointing performance at what was the world’s top PC maker.Yang Yuanqing, chief executive, took ...
Lenovo has announced a plan to restructure and focus on its home market of China after two years of disappointing performance at what was the world’s top PC maker.

Yang Yuanqing, chief executive, took to Weibo, the Chinese social media network, to declare that Lenovo would be reorganised into a consumer-facing division focused on personal computers and smart devices and a business-to-business division to house its data services.

He also announced that Liu Jun, the respected executive who led the company’s 2014 acquisition of smartphone company Motorola Mobility from Google but left in 2014, would return to head the consumer division in its home market.

“The PC industry is changing?.?.?.?and China has the fastest-changing smart devices market,” he said. “China is our incubator for new products. In order to take advantage of the new opportunities brought by changes in our industry, we are restructuring.”

Lenovo did not respond to requests for comment but an email from Mr Yang to employees that was leaked on Tuesday said improving performance in its home market was crucial after a 67 per cent fall in profits in the final quarter of 2016.

“We need to clarify our China strategy,” he said, adding that the company needed to “develop products more suited to the Chinese market”.

Lenovo, which grew rapidly after buying IBM’s PC and server businesses in 2014, was overtaken in the first quarter of this year in global PC sales by Hewlett-Packard for the first time in four years, according to market research firm IDC.

Problems for Lenovo extend beyond China. Although all PC makers have struggled over the past five years of declining global sales, HP managed to overtake Lenovo by outperforming the Chinese company in the US, where Lenovo saw its first market share decline for eight years.

Fang Dongxing, an entrepreneur and founder of market consultancy ChinaLabs, welcomed Mr Liu’s return. He said that Lenovo needed a familiar leader who was able to make changes immediately and refocus the business on China, as the country has become a bellwether for the global technology market.

“Several years ago, the western market was the indicator of the global PC market,” he said. “Now the indicator is China. If a product cannot perform well in China, it will perform badly internationally.”

Additional reporting by Yingzhi Yang

联想(Lenovo)宣布了重组和重点关注中国本土市场的计划,此前曾经是世界最大个人电脑(PC)制造商的该公司经历了两年令人失望的业绩。

首席执行官杨元庆在中国社交媒体新浪微博上宣布,联想将重组为一个面向消费者部门(聚焦于个人电脑和智能设备)和一个企业对企业部门(负责数据服务)。

他还宣布,受尊敬的高管、领导该公司2014年从谷歌(Google)手中收购智能手机公司摩托罗拉移动(Motorola Mobility)、但随后离职的刘军,将回归联想,执掌本土市场的消费者部门。

“当下,PC行业正在从传统的个人电脑向‘新PC’延伸,而中国是新一代智能设备发展变化最快的市场,”杨元庆表示,“对于联想来说,中国区……是新业务的孵化器。为了抓住行业变革的机会……我们要推动业务模式和组织模式的变革。”

联想没有回应不止一个置评请求,但周二曝光的杨元庆发给员工的邮件称,在2016年第四季度利润下滑67%后,本土市场的表现提升至关重要。

“我们还需要明确更清晰的中国战略,”他表示。他补充道,该公司需要“打造更适应中国市场的创新产品和解决方案”。

据市场研究公司IDC介绍,在收购IBM的PC和服务器业务后一度迅速增长的联想,今年第一季度在全球PC销量上被惠普(Hewlett-Packard)超过,这是四年来头一回。

联想的问题不仅限于中国。尽管所有PC制造商在过去五年都艰难应对全球销售下降,但惠普在美国市场跑赢这家中国企业(联想在美国的市场份额遭遇八年来首次下降),从而在全球PC销量上超过联想。

身为企业家的市场咨询公司互联网实验室(ChinaLabs)创始人方兴东对刘军的回归表示欢迎。他表示,联想需要一个熟悉的领导者,能够立即作出改变,并将业务重新聚焦于中国,因为中国已成为全球科技市场的风向标。

“几年前,西方市场是全球PC市场的指标,”他说,“现在的指标是中国。如果一款产品在中国的表现不佳,它在国际上的表现就好不了。”

Yingzhi Yang补充报道

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